Planning on revamping your small business website? Here’s four of our recommended tips for small business website owners:
1. Define The Primary Goal Of Your Website.
Is it to generate leads? To sell products online? Or simply to support your brand when bidding on contracts? By defining the goal of your website, you can focus the website design and content to support these goals.
2. Get Social!
Creating social media posts may not be applicable to all small businesses but giving web visitors an easy means to share your web content through their social media channels is an effortless way to get your word out. Adding social sharing buttons for Facebook, Twitter and LinkedIn are a great way to let people talk about what they like on your site, which drives more traffic to it.
Putting a blog on your website and posting information that’s current and useful to your customers (hopefully this article is a good example) is a great way to reconfirm your expertise and help search engines find you. Blogging meaningful content tailored towards your target audience is vital in today’s web world. It's an amazing way to generate new leads.
4. Get Responsive!
More and more people are accessing the internet on their tablets and smart phones. If it’s in your budget we recommend you make sure your website is fully viewable on any device that can access the internet. (Many sites don't display or funtion well on tablets and smartphones.) Most of the websites we build use responsive design, meaning the site adjusts to the size of the screen it is being viewed on. How does your site look on a mobile device? Take the test here.