Your website and your online marketing tactics are critical factors for the success of your business, and far too important to address as an afterthought. Your website has to be part of your overall marketing strategy. There are levels of interactivity you can have with your clients that only the Internet can offer. Most company websites offer 'brochureware'. They miss the opportunity to enlist interaction with clients and prospects. The Internet is not just a medium, it's a channel. People are not just viewing websites. They want to interact. They want to easily e-mail customer service, check weather, track shipments, research purchases, take training, investigate trends, compare prices, and place orders. As a professional web development firm we offer solid ideas that will grow your business in a substantial way.
The purpose of any site is clear; to enlist trust in the mind of the visitor and move that person into the next stage of the relationship. This next stage may be to download a sample, pick up the phone, fill out a form, or buy a product. Getting to this action stage is accomplished much easier if trust has been established. There are many things that need to happen to enlist trust, and in the world of the Internet, design sets this stage. This is why design is a distinct area of concentration for us and an important element to our client's online presence.
Design is also key to building positive brand. It is essential that a consistent experience be shared throughout a corporate identity. Any work we do is based on a solid recognition and appreciation of our client's corporate identity and branding.
We work with clients to make their sites a more effective sales and marketing tool. We look past the obvious importance of the corporate information that a website presents, and investigate other ways to use a site as a communication tool (Can web tools allow the company to service clients better? Can secure Internet technologies be used to share and collaborate better? Can eNewsletters be sent to clients, peers and prospects each month?).