The common mistake many companies make is to implement one or more stand-alone internet selling tactics, without regard for a complete, integrated marketing strategy.It’s really no different than any traditional marketing approach.
At Webbuilders Group, we believe an effective internet marketing strategy is comparable to links in a chain. Any missing or weak link can threaten, and possibly break your whole sales cycle, resulting in your prospects buying from your competitors. Effective use of your web presence should result in qualified leads volunteering their contact information. That’s right, volunteering their contact information! So your sales staff can turn them into customers.
We use the following guide when creating a web-based selling strategy for our clients. Each “link” requires careful consideration, strategic decision making, and knowledgeable application.
Relevancy: Using very strategic keyword tactics and focused Search Engine Optimization processes to get the right traffic to the website.
The Offer: Providing an attractive high-reward / low risk offer that will encourage the prospect to volunteer their contact information and want to be contacted.
The Closing: Leads have to be managed. Webbuilders has several proprietary online sales management tools to maximize the conversion from prospect to sale.