facebook and other social media tools are an excellent way to promote your business online. When promoting your business on facebook, what is the better option: pages or groups?
facebook Pages were designed to give businesses, public figures and organizations the ability to create a “corporate” presence on facebook (as opposed to a personal facebook page). This presence gives the organization another vehicle to connect to it's clients and fans. Users can “like” your page (becoming a fan) giving them the ability to follow you - they automatically receive your posts (messages) when you publish them on your facebook page.
facebook Groups were designed with the intention that anybody can create a group page on almost any subject, be it a TV show, a hobby, or your product. Groups allow members to join rather than “like”. The subject of the group (TV show, hobby, your product) has no control over the existence of, or content on the group page. One of the primary features of a facebook group is that Group administrators can send out messages to all group members making it easier to keep the members informed and up to date on important info.
facebook pages offer some key advantages over groups that make them ideal for promoting your business.
facebook Groups don’t get this benefit. A typical group URL looks like: https://www.facebook.com/home.php?sk=group_5555555555
Social media tools such as facebook aren't for everyone. You have to be committed to managing them. But when used strategically these tools can be very powerful. If you are convinced facebook can be a valuable tool for you, consider using a corporate facebook page instead of a group.
Check back soon for a guide on customizing your facebook page.
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