Content Marketing. We are hearing the phrase everywhere these days but what does it mean?
Content marketing is about giving your target audience good, relevant, current information that educates. It makes prospective clients more informed buyers. It helps them understand the issues they need to know about when trying to solve a problem. And it shows that you understand their problem and are the right choice to deliver the solution.
To us here at Webbuilders Group, Content Marketing is all about:
Done right, Content Marketing will:
Content marketing is about generating regular and worthwhile information. It’s staying on top of trends and issues and offering your take on them. It’s about giving your prospects a reason to stay in touch with you.
So, how do you keep coming up with new content? Why not write about:
How do you get your content out there (on the web)?
Don’t forget the marketing part. Content Marketing should lead to a call to action, whether that’s a sale, a signup for your newsletter, submission of contact information in exchange for your white paper, etc. If you provide interesting, relevant helpful information on a regular basis, your sales prospects and existing customers will want to stay in touch.
Webbuilders Group regularly partners with great content marketing strategists and copywriters. If you need a name, give us a call.
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